Our Story

There was no grand business plan. No corporate blueprint.

Just a recurring frustration:

"Why do products still feel outdated, uninspiring, or just not built for us?"

We saw it everywhere. Men using foreign supplements that didn’t suit Indian bodies. Parents struggling to find clean wellness options for their kids. Car lovers relying on subpar care kits. Women navigating wellness spaces that didn't speak their truth.

So we decided to do something about it.

That decision became Brawny & Bride.

Not just a company — but a house of ideas.

Of obsessions. Of products born from real human problems.

We started small. Late nights, countless prototypes, bold names, bolder ideas. We asked tough questions:

– What would the ideal multivitamin look like for Indian men?

– What if sexual wellness wasn’t taboo but empowering?

– What if car care was sleek, efficient, and made just for Indian conditions?

Each question became a brand.

The Dude Company for men who live rough and love hard.

GoodHuman for families seeking clean, conscious wellness.

Torque Theory for those who believe their car deserves more.

And more are coming.

What connects them all?

Our philosophy: Build it like it’s personal. Sell it like it matters. Design it like it belongs in a global showcase.

We’re not a holding company. We’re a belief system in motion.

Fueled by human needs.

Rooted in India.

Unapologetically bold.

This is just the beginning.

Welcome to Brawny & Bride.

Where brands are born. For humans that never stop.